The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Gateshead NHS

Allergy Awareness campaign

The Brief: To develop a campaign for a local hospital to increase awareness and knowledge of best practice around allergy management targeting healthcare professionals from doctors to admittance staff.

The Solution: A range of materials was designed and produced, from posters to information flyers included in pay packets and a novel scratchcard to test knowledge of the impact of various allergy and drug combinations.

The positive reaction to the campaign and direct increase in awareness and knowledge surpassed all expectations, and an annual allergy awareness week is now planned, using the established campaign brand to sustain awareness and best practice.

Scratchcard to test medical staff's knowledge

Poster

Info leaflet distributed in NHS pay packets

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