The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Blueprint - The North East Universities Business Planning Competition

Event branding

The Brief: When the five North East universities came together seven years ago to run a joint business planning competition a name and brand was required to appeal to both budding entrepreneurs and potential sponsors.

The Solution: Naming the competition Blueprint, a DNA-themed visual identity was created to reflect the essence of the competition - talented people developing unique business ideas. Since 2004 this has been rolled out across promotional material and event staging for the competition's annual grand final, including the awards themselves.

The Creative Agent was also a sponsor of the 2010 Grand Final held at the Newcastle Gateshead Hilton

AV and staging 2010

Awards 2010

Programme spread 2010

AV and staging 2007

Awards programme 2007

Awards branding 2007