The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

The Northern Way

Women's enterprise campaign

The Brief: To develop a campaign to enhance the confidence and aspirations of women in the North of England, encouraging them to consider becoming their own boss.

The Solution: The creative approach was inspired by news that female self-employment in the UK had broken the one million barrier for the first time. The campaign invited others to consider "joining the million", targeting three main groups of womenwith a brand and design style developed to inspire confidence and address the main barriers to women starting businesses.

Join the Million surpassed all targets in terms of reach and 'conversion' and extended a further 18 months beyond the initial campaign period. It has also been reviewed as a benchmark for communications by the National Women's Ambassadors Programme.


Adshel poster

Promotional leaflet