The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Northumbria University Students Union

Anti-plagiarism campaign

The Brief: To develop a campaign to communicate the dangers of plagiarism (both accidental and deliberate) to students across the Northumbria campus.

The Solution: A series of animal-based characters from a Cheating Cow to a Lazy Dog were developed to communicate the various levels and risks of plagiarism. The campaign was a subsequent hit with students (they nicked the posters for their own walls) and the university has since seen an improvement in the number of academic plagiarism cases.