The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Glasgow NHS (Pitch)

Safe sex campaign for MSM (Men who have sex with men)

The Brief: A campaign to increase awareness of the health risks of unprotected sex required to reach men who have sex with men in the NHS Greater Glasgow & Clyde area. In particular, the campaign was required to positively change attitudes and behaviour around using condoms and lubrication, and having regular health check ups.

The Solution: The core attention grabbing message of "Think Long and Hard" led the campaign creative with a clear call to action of 'Cover up, Lube up and Check up'. The campaign featured a number of promotional tactics including an online-dating based viral campaign, tube trains wrapped in condoms and a giveaway 'safe-sex' wallet with a distinctly no-nonsense strapline.

After getting down to the final two from over 50 agencies at pitching stage, another agency and campaign was ultimately chosen. ...and there's no prizes for coming second!

Campaign poster

Promotional wallet with mini safe-sex guide

Proposed website design

Proposed concept for branding underground trains in Glasgow