The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Under the Thatch

Brand refresh

The Brief: Update the brand of an independent holiday letting business to a more modern-looking identity in-keeping with the company's strong ethos.

The Solution: A typographical logo influenced by the unique, traditional, unusual and environmentally sustainable properties in Under the Thatch's portfolio. Following the brand refresh, the identity has been rolled out onto the central booking website and a series of illustrations of typical properties have been designed for future use.

Reworked logo

Property illustrations

Application to website