The Creative Agent is Rich Endean - a creative designer based in North East England with over eight years commercial agency experience and a track record for clever design and good ideas.

Women Into the Network

Brand refresh

The Brief: To rebrand an established regional business networking organisation to mark it's transformation from a 10-year old university project to a progressive independent limited company.

The Solution: A distinctive typographic brandmark based around interconnecting letterforms was developed to form the basis of WIN's new identity. Coupled with a stronger colour pallete and a robust graphic style, the new identity was rolled out in 2009 at the North East Woman Entrepreneur of the Year awards to acclaim from stakeholders and members.

Branding and guidelines

Awards night branding

Awards programme

Proposed website design